Here’s a fine example of crowdsourcing as barrel-scraping: that new unnamed Vegemite-and-cheese spread thingy is now known as iSnack 2.0,. It is neither funny nor original: trademarked already, oops!, not to mention a little iThing with Apple.
On the one hand, I find it really hard to believe that there wasn’t a better name in over 16,000 unique offerings. On the other, I wouldn’t be especially surprised. The average punter is exactly that: average. Brand management isn’t exactly something any dickhead off the street can do.
On the OTHER other hand, it’s probably just that Kraft’s marketing people find a tired old nerd joke about iThis and something-point-oh-that to be the pinnacle of edginess and hilarity.
I said “do you speaka my language?” She just smiled and gave me an iSnack 2.0 sandwich (jemapellekim)
Meh.
